NHS
It’s your call
NHS Pennine Care wanted to raise awareness amongst young teenagers about its 24/7 mental-health helpline. They wanted to run a campaign that felt a lot less like a typical state message and something much more on young teenagers wavelength. Enter Cloud Girl, Battery Boy and Flower Girl, who helped them to stop scrolling TikTok and take a moment to focus on themselves. My role was to design, model and animate the loveable 3D characters and to role out the multi-channel assets across social and web.
NHS Manchester
Winter Resilience
I also had fun animating many visual assets for NHS Manchester’s Get to Know Where to Go campaign that was focused on helping people to use the right services, for the right reason, at the right time across hospitals and A&E, GPs, out of hours GPs, dentists, pharmacists and self-care. Bold, illustrated ‘condition-couplets’ and strong directional arrows re-enforced it as a campaign about informed decision-making. Running across OOH, PR, online and in health centres.