Merseyrail
Tap & Go

Merseyrail was introducing Tap & Go - a contactless tap-in/out system for rail users with automatic best-fare capping. This was visually communicated through a vibrant double-act “tap” & “go” - turning how-to into want-to. I was tasked with bringing the two characters to life across social, OOH and station platforms. From arrows and tap bursts to loudhailers and lightbulbs, the pair delivers one simple promise –best fare, less faff. A consistent visual language runs across all mediums – refreshable by phase and recognisable at a glance.